It was 1998. Roy, the self-appointed radio
self-help expert had competition for the very first time.
Credentialed and certificated psychologists
such as Dr. Laura, Dr. Phil and Jerry Springer
had saturated the airwaves with their own brand
Roy became the last of the self-help gurus
people came seeking advice from.
Roy was washed-up. Finished.
Then Roy's brilliant son, Mark Masters,
came up with a brilliant idea. Roy would revive
his career with a "comeback TV special."
MSNBC was contacted and agreed to
air "ROY '98," a one-hour special featuring
Roy singing and dancing. The ratings were incredible!
Roy surged back to the
number 1 spot as America's main advice giver!